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Knight Foundation Offering Help in Writing News Releases
The new Web site is offering nonprofit organizations help with improving news releases. It provides a step-by-step guide to conceiving, writing, and polishing a useful press release.
Ripple6 Acquired by Gannett
The New York-based social media provider will become a wholly owned subsidiary of Gannett. The company provides sites the ability to enable social marketing, generate consumer insights, and measures word of mouth advertising.
Digital Staffs Weathering Economic Woes
Digital media units are better prepared to handle staffing reductions and hiring freezes than just a few years ago. A greater amount of quality talent have shown willingness to change jobs.
Big U.S. newsweeklies Mimic British Model
Time and Newsweek have recently cut their rate bases and issued redesigns inspired by The Economist. The British import's U.S. circ and advertising have grown rapidly in the past decade.
Struggling O at Home Magazine Folds
Hearst announced that it is folding O at Home, a 650,000-circulation quarterly spinoff of the popular O, The Oprah Magazine. The magazine is the third title Hearst has closed this year.
Cuts and Reorgs Way of Future for Media
The ad spending outlook across all forms of media are expected to be flat through the year-end and into the first-quarter '09; print could feel the brunt of the economic downturn.
MTV, MySpace Monetize Content with Pact
MySpace and MTV’s attempt to cash in on Web users’ tendency to post copyrighted content mirrors a similar tactic being tested by YouTube and partners such as CBS and Universal Music.
CBS Corp. Reports 12.5 Bil. Q3 Loss
The media giant will write-down $14.1 billion on its businesses. CBS' local stations are suffering from declines in local advertising, but was upbeat about national advertising in network TV.
Time Inc. Announces Restructure
Under the reorg, Time Inc.’s 24 magazines and related Web sites will be grouped into three business units. It is expected to lead to the loss of hundreds of positions in the coming weeks.
Northeast Newspapers Pursue Content Sharing Agreement
In the wake of AP's new pricing and governance structure, several Northeast papers are working on a Consortium content-sharing deal.
MMB Creates Film Division
MMB, one of New England's largest independent agencies, has formed a dedicated film division specializing in branded-entertainment vehicles. The new unit will be called MMB Films.
Technorati Acquires AdEngage
Technorati -- the blog search engine that showcases content from online newspapers and many other places -- announced the acquisition of AdEngage.
Newsweek Eyes Radical Revamp
As business bleeds, Chief exec Tom Ascheim is said to have asked design guru Roger Black - along with Jonathan Karp - to re-imagine the 75-year-old Newsweek.
TV Execs Ponder Financial Fallout
A record number of TV execs and producers poured into Cannes for the worldwide sales bazaar known as MIPCOM. It's not the ratings that everyone is obsessing. It's the economy.
Arbitron Expands PPM in Eight Markets
Arbitron announced that it has commercialized its portable people meter radio ratings services in eight new markets despite the attempts of New York's Attorney General to restrain publication.
'WSJ' Expands its Journal Network
The Hartford Courant and The Tampa Tribune have started using The Wall Street Journal's content in their Sunday edition. The Journal's network now includes over 60 newspapers.
AMPTP's Contract Offer to SAG Still Intact
Sources with the producers alliance say the offer to the Screen Actors Guild will remain on the table. But the economic downturn makes it all the more unlikely that the AMPTP will sweeten the deal.
AP Inks 500 Papers to Marketplace
The Associated Press announced more than 500 newspapers are now part of its AP Member Marketplace -- an online exchange where members can look for and share stories and photos.
Time, Getty to Revive 'Life' Online
Time Inc. is looking to leverage the power of the Web for its Life magazine and it has partnered with photo syndication service Getty images to jointly launch Life.com.
Yahoo Unveils New Platform for Newspaper Partner
For the newspapers involved in the alliance, the new platform gives publishers the opportunity to sell into Yahoo local inventory and for Yahoo to bring national advertisers across several newspaper properties.
Marketers Won't Abandon TV Advertising
Fourth-quarter ad spending on broadcast television will remain steady, despite the troubled economy. Some advertisers are even increasing their nation TV spending budgets.
Scripps Pitches Ad 'Stories'
Scripps Nets has collaborated with its clients marketing agencies and drafted 26 separate "short Stories" of ad narratives that's aimed to help keep viewers during ad breaks.
Zillow.com Forms Network with Nearly 300 Papers
Eleven companies representing 282 newspapers have formed a national real estate ad network with Zillow.com. The partnership allows advertisers to target a larger audience.
Gannett to Overhaul Corporate Structure
In a memo to its staff, Gannett announced plans for a re-org and the new structure it will implement. The cuts are in addition to the larger reduction the company announced in August.
 Solutions to Recession Proof your Career
In these challenging economic times, a steady job is now even more valuable for daily necessities. Surviving a recession and remaining marketable is tough but can be achieved with the right tactic.
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Powerful Ad Agency Finance Reports
Use Media Job Market's informative Finance section for all your inquiries on highly sought-after ad agency jobs. In conjunction with the multitude of professional resources, let our predictions supply helpful insight into developing your career in advertising. Learn more about the most innovative job searching tools available.
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