Technorati Acquires AdEngage
by E&P Staff
Technorati -- the blog search engine that showcases content from online newspapers and many other places -- today announced the acquisition of AdEngage.
AdEngage is an online advertising network and platform that displays more than 12 billion ads on more than 4,000 websites each month. The AdEngage platform will form the base of Technorati Engage, a self-service advertising network of blogs and social media sites that launches today as a private alpha. The public beta launch is in November.
The Technorati Media network began in June 2008 and has grown to more than 40 million unique users across 45 blogs and social media sites. Technorati Engage "adds a solution that helps bloggers at all levels make money, while at the same time creating an effective and safe vehicle for brand advertisers," said a company release. "Applying blog and social media sites will be evaluated against Technorati's content quality standards before they are accepted, and access will be given only to qualified advertisers."
AdEngage -- founded in 2004 by the publisher of an independent site -- will continue to operate as a stand-alone entity.
